We’re Going to CosmoProf North America!
Important news! Upcoming Cosmoprof event!
August 14th, 2021
We have thrilling news! Today, we want to tell you about an upcoming event at the 18th Annual CosmoProf North America in Las Vegas. CosmoProf North America (CPNA) is the largest Business to Business beauty exhibition in the Americas encompassing all sectors of the beauty industry. This event is a powerful platform supported by leading beauty associations and key industry entities that enables skincare and beauty labels to uncover exclusive brand launches, product innovations, and to form key relationships with top industry professionals and retailers.
Taking place at the Mandalay Bay Convention Center in Las Vegas from August 29th through the 31st, this three-day event will host a variety of brands from around the world, offering an opportunity to come together, make new relationships, and foster collaborations between different brands, manufacturers, and retailers. The convention will also showcase a variety of promotional programs, including an insights zone, cosmotrends, a buyer program, and a press/influencer zone. CPNA serves as a lead marketing channel for new beauty brands, introducing revolutionary technologies, merchandise modernizations, and new avenues for distribution, packaging, and manufacturing.
The convention will incorporate three main focuses into the program, including cosmetics and personal care, Cosmopack, and professional beauty. The cosmetics and personal care area will showcase the best in beauty, cosmetics, skincare, toiletries, fragrances, organic beauty products, and accessories. Cosmopack is a segment that highlights everything from raw materials to product development and packaging to private label. Professional Beauty will focus on everything found in the salon world, including professional hair care, hair color, styling products, accessories, implements, tools, equipment, furniture, and attire.
In 2019, CosmoProf hosted 1,435 exhibitors from over 43 different countries and included over 40,000 total visitors. This year, CPNA has included a new, all-inclusive section specifically created for beauty brands that contain CBD as an essential ingredient in their product line. CBD in skincare products are a growing movement around the world because of the health benefits revealed to derive from natural cannabidiol. While the main market for CBD beauty products is currently North America, the European Union recently recognized cannabidiol for cosmetic purposes. CosmoProf will offer CBD skincare brands a chance to interact with markets in other countries and create international partnerships.
What will we be doing at this event? As one of only 16 chosen beauty brands that feature CBD as an essential ingredient, we will have a curated display area in a prime location where we will be networking with other participants and handing out free samples to attendees. This will be a fantastic opportunity to answer any questions and teach others about the benefits of CBD in our all-natural skincare products. Plus, we have a few secrets of our own to share with you!
We’re looking forward to expanding the knowledge of our brand and products, as well as learning about how to continue to develop our label. We can’t wait to see what else is out there and let you in on all our skincare tips and tricks. Make sure you come visit us to learn more about CBD as a skincare ingredient and find out how our collection can be the secret advantage in your daily routine.
We’ll See You in Las Vegas!
**CPNA plans in accordance with government guideline and local mandates, setting capacity limits, physical distancing, increased sanitization, and other safety protocols.
For more information about CosmoProf North America visit https://cosmoprofnorthamerica.com/